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Design That Works.

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    • About Greg Nudelman
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  • About
    • About Greg Nudelman
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    • UX of AI Keynote/Workshop
    • Mobile Lean UX Academy
  • 4 Books
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UX for AI

Design your organization to move in the right direction as a single unit. Fast. Innovate without fear. Utilize the latest in AI, Machine Learning, and IoT. Ship products customers love. Consistently and without the burnout.

Marti GoldDirector, Automotive Experience Design Group at SiriusXM

Greg has a true mastery of his subject. His seminars and books are for people who want straight talk and detailed, real-world examples of UX best practices. He effectively and rapidly communicates solutions that can immediately improve the design.

Upcoming videoconference: “Designing Conversational Interfaces”, November 14th, 11am ET

Greg hosts the discussion of key aspects of the conversational bot experience and conversational UI best practices. You’ll learn: how to pick the right bot framework, how to use basic building blocks of bot dialog (Intents, Entities, Dialogs) to create conversational UIs, and the key importance of context and channels (Mobile, Wearables, etc.) for shaping the conversational experience. We’ll spend the bulk of time on what is “right around the bend” in the near-future of conversational UIs. From practical tips you can put to work immediately, to inspiration for your next project, be prepared to come away saying “Bot Future so Bright, Gotta Wear Ear-Muffs!”

Learn More

Featured Posts

How To Design Experiences for AI – IDF Master Class, September 25, 9:00 AM Pacific

Artificial Intelligence (AI) has already begun to take the world by storm. Yet, in the design world, it’s often misunderstood and underutilized. AI offers the potential to solve problems at…

How To Design Experiences for AI – IDF Master Class, September 25, 9:00 AM PacificRead More

How to Keep both Dev and Design Teams Happy and Productive in an Agile Environment

When you are talking about agile, you are usually talking about the effort of the development team, organized as scrum. Without going into too much of religious controversy, scrum is…

How to Keep both Dev and Design Teams Happy and Productive in an Agile EnvironmentRead More

The One Thing Intelligent Leaders Should Never Say to Designers

Darlene Price, author of Well Said! Presentations and Conversations That Get Results, writes about “career-limiting phrases” that “jeopardize one’s professional image and potential for promotion.” Price goes further to say that…

The One Thing Intelligent Leaders Should Never Say to DesignersRead More

Upcoming Videoconference: “Designing Conversational Interfaces” November 14, 11 am ET

There has never been a better time to design conversational UIs! In this informal session followed by extensive Q&A, Greg Nudelman, the author of 5 UX design books, veteran presenter,…

Upcoming Videoconference: “Designing Conversational Interfaces” November 14, 11 am ETRead More

What is the Most Inventive Thing You’ve Done?

Someone recently asked me, “What is the most inventive thing you’ve done?” Woa. Full stop. Talk about a total brain freeze. You mean out of over 100 projects, patents, client…

What is the Most Inventive Thing You’ve Done?Read More

#ItsNotAboutYou

Originally Published in ACM Interactions Magazine: http://interactions.acm.org/archive/view/may-june-2019/itsnotaboutyou Download PDF: Greg Nudelman. 2019. #ItsNotAboutYou. Interactions 26, 3 (April 2019), 24-26. DOI: https://doi.org/10.1145/3320493 The Abracadabra series invites us to share a heartfelt…

#ItsNotAboutYouRead More

12 Tips: “Code Smarter with UX” #DigitalIndustrial #IIoT

Video: 2-hr Sioux keynote in Eindhoven, Netherlands. Create the superior Digital Industrial UX with a Digital Twin, sparklines, applied Gestalt principles, “working graphs” with direct UI manipulation, metrics correlation for…

12 Tips: “Code Smarter with UX” #DigitalIndustrial #IIoTRead More

Lean UX Communication Strategies for Success in Large Organizations

Originally Published in ACM Interactions Magazine: http://interactions.acm.org/archive/view/september-october-2018/lean-ux-communication-strategies-for-success-in-large-organizations Download PDF: Greg Nudelman. 2018. Lean UX communication strategies for success in large organizations. Interactions 25, 5 (August 2018), 80-82. DOI: https://doi.org/10.1145/3236683 Lean…

Lean UX Communication Strategies for Success in Large OrganizationsRead More

How to Pick the Right Framework for your Chatbot or Virtual Assistant Project

There has never been a more exciting time to be a part of a team designing and building digital products! As an example, here are just a few of the…

How to Pick the Right Framework for your Chatbot or Virtual Assistant ProjectRead More

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Testimonials

Matthew PaulusVP, Strategic Accounts at UserZoom

Greg is an expert at designing and analyzing user research studies, taking the results and translating them into design solutions. Greg has been responsible for research and design solutions for some high-visibility clients which have tangibly turned more browsers into buyers. Greg is a true visionary who has the unique ability to creatively solve complex problems and methodically plan research to back up design direction. I would highly recommend Greg and have found him to be both professional and affable.

Shri JambhekarSenior Associate at Areteworks

I had a chance to take Greg’s Mobile Agile UX workshop recently. As a world-class subject matter expert and author in Mobile UX design, Greg’s knowledge of the subject is profound and his ability to explain complex concepts is outstanding. Greg is very hands-on in his approach and was able to help significantly enhance my knowledge about the Agile approach to UX design. I strongly recommend Greg’s book and his workshop to those that seek to become proficient in the area.

Joshua DeFordVP of Products, Health Networks, Inc.

Not only is Greg a really good guy, with an easy smile, a great laugh, and keen sense of humor, he is one of the most talented UX designers I have had the pleasure of working with. He’s a real design master- deeply experienced in the art and science of human-computer interaction. It was a pleasure working with Greg at Ketera and I highly recommend him to anyone in need of thorough, thoughtful application design solutions.

Refael ZikavashviliCo-founder and CEO at Pramp

Greg developed several interface scenarios for a new WebEx product. It was a very complex project that needed to be delivered on a tight schedule. Greg was able to propose several effective solutions, test them quickly and deliver complete designs, use cases and specs. His work was original, artfully done, and both his execution and approach were impeccable. Greg always keeps the big picture in mind and therefore is able to design effective systems, not just pages or graphics (although he can do that as well). And he brings to bear an up-to-date knowledge of research and learnings in his field. I would strongly endorse Greg for any system design work.

Bryan TinsleyVP Marketing at Novus Biologicals, LLC

Several years Greg did some consult work with Open Source on our site. His design suggestions, which included thumbnail images, helped conversion quite a bit. Soon our competition copied and, in some cases, upgraded their search. All the new search interfaces, however, were limited in the amount of image data they could show at one time. That led us, using Greg’s original ideas, to the idea of a thumbnail of a thumbnail. In our industry and for our type of images I think it is very valuable information. Greg was able to provide very insightful ideas with a limited knowledge of our company and based on a few brief conversations. I am also a big fan of his book, Designing Search.

Tej RedkarChief Product Officer #ilovemonitoring

Greg is one of those visionary UX leaders who can transform a simple idea into a state-of-the-art experience. His laser focus on users and letting the users decide the good from the bad differentiates him from most of the UXers out there. His in-depth understanding of technology stacks and a voracious appetite to learn new trends positions him into the most needed leadership space between Photoshop UXers and UI Architects/developers. In my group, Greg was pretty much responsible for changing the culture from a dev-driven-ux-consulted to a ux-driven-customer-empathy one by consistently taking on vision leadership and not giving up till everyone was on-board. Greg’s contribution to my team has been exemplary not only in terms of vision and execution but also in upskilling and mentorship of his team.

Alessandro BettiniSr. Director Product Management - Digital LNG at BHGE

Greg is an extremely passionate professional, with great UX-UI background. I had the pleasure to work with him at BHGE and I mostly appreciated the speed and effectiveness of his idea generation process. Designing use cases with Greg was an amazing and re-assuring experience for his capability to listen, execute and get results.

Margie DeebDesigner, Writer, Illustrator, Art Director

Greg’s workshop at the O’Reilly Design Conference 2016, “Practical Lean UX for Wearables,” was a valuable, hands-on class on prototyping. I learned concepts and techniques I’ll apply to designing for more than wearables. Greg’s communication skills and passion made the class enjoyable as well as valuable. I recommend his workshops and classes to all UX and UI designers.

Eugene KrivopaltsevPrincipal Mobile engineer at Intuit

I worked with Greg during the second half of 2013 when he consulted Intuit on a few mobile related projects. I found Greg’s design, suggestions and advice very compelling, reflecting amazing personal innovation skills, always complaint with Apple, Google guidelines. Besides being top-notch professional, Greg is a perfect team player, he is open to other opinions, ready to adapt and evolve ideas from initial mock-up up to commercial products. If our ways cross again I would be happy to work with Greg again.

Alberto MarabiniSoftware Architect, Cisco Systems

Greg designed a lot of improvements that made the user experience way more involving and efficient. We are not talking about just visual embellishment here, this app was about interacting at once with a hundred thousand live data items! Greg is a genius in making extremely complex user interaction just simple and effective! Beside his UI design capabilities, Greg is a great person to work with, really able to collect and synthesize the contribution of multiple and non-technical sources in a superior form.

Ananda GhoshProduct Manager at Klout

I really appreciated Greg’s class and book, and am putting concepts from it to great use in my product work.

Matt StoneActing VP - Product at GoCompare Group

Greg worked with me during my time at BHGE on our emerging Predix Asset Performance Monitoring applications for offshore facilities. He was a keystone in helping us figure out how to take very complex, high volume data, and present this in a way which was both meaningful and familiar to offshore operators. Greg’s sense for user needs and UX flow is world class, for many diverse applications!

Daria (Siegel) KempkaDirector of Digital Strategy at Marquette University

Greg’s Designing for Mobile workshop at Marquette was the best hands-on workshop I’ve attended this year. In seven hours, Greg loaded us up with useful tools and design patterns sharing the knowledge he gained designing for firms like E-bay, Groupon, and Wells Fargo. He really knows his stuff. I highly recommend his workshop.

Jessica FinchDigital Marketing Specialist

It was a privilege to take a class at Hult International Business School with Greg. He walked us through the process of app creation and improvement using creative and engaging techniques. His course provided knowledge and feedback on UX design and functionality through storyboarding and analysis. It was an excellent introduction to the world of apps and UX design. If given the opportunity, I would absolutely take another course from Greg.

Ahmed SamirHead of Online Business

Greg gave me a course (Advanced user experience) on Hult international school that I found it extremely valuable and useful for my career development. He demonstrated a high degree of expertise and subject knowledge and his presentation was clear and immediately actionable. In addition, his style was open and inviting to questions, Greg is extremely enthusiastic about his work which is infectious and will add a great value for any place he will go.

Frank Guo, Ph.D.Founder of UX Strategized

Greg is an excellent user experience researcher with many insightful ideas around how to improve user experience. Greg has a rare talent in providing actionable design recommendations that effectively solved usability issues and improved user experience. Besides, Greg is an expert in conducting participatory design sessions and has championed the use of innovative visual aids to communicate design recommendations. Greg is also known as a genuine person whose warmth and sense of humor are missed very much at eBay.

Phil BartholoSenior Solutions Architect and Sales Engineer at OutSystems

Greg is an excellent technologist. Besides delivering top quality applications, he showed leadership in the areas of user interface research and design as well as release process design.

Anastasia WaliaProduct Designer

I took Greg’s SFSU UXD course. Greg was extremely helpful in giving me the guidance to make my career transition from sales to UXD. He continued to help me after the course was over and is still to this day someone I can turn to for advice. It took a lot of work, drive, and focus but today I am a UX Designer for a San Francisco startup. I recommend his course for anyone who is looking to become a designer or wanting to become a better designer.

John BerrymanSenior Discovery Engineer at Eventbrite

I have benefitted greatly by working with Greg on several occasions. Prior to hiring an in-house designer, OpenSource Connections was sorely in need of design expertise – that’s when we first called on Greg. Greg was able to help us work with our clients, discern their goals and requirements, and design a UI/UX that perfectly matched their needs. But more than that, Greg often seems to have (or perhaps quickly learn) domain knowledge that helps him understand the problem space all the more deeply. This really made Greg shine in front of our clients. (And helped us look good too!) Greg was a great asset to our team.

Dante MooreSr. Director, Product Design, Associated Press

Greg brings fresh out-of-the-box thinking to the UX design process and truly understands what it means to put the customer first. The wealth of experience he brings to the table from designing successful search and e-commerce systems is invaluable. He’s a pleasure to work with and comes highly recommended.

Elymar ApaoCustomer Experience Manager at JG Summit Holdings Inc.

Greg was very friendly and gave us insights on the current trends with the Android User Interfaces. This was part of our product management & development training in Dubai. He displayed a thorough understanding of this particular topic and even shared with us some of his resource materials.

Lucrecia CarrerasChief Channel and Marketing Officer

The LeanUX mobile-first design course allowed me to gain an understanding of the importance of an efficiently designed site and provided me with the tools to implement it. During a very dynamic and hands-on course, I was guided to analyze, recommend and implement changes in order to improve navigability and ease of use in different sites.

Jan-Joost KraalGlobal Director of Product at OLX

“I hired Greg to teach us Mobile Interaction Design and Search. His in-depth knowledge of the subjects … and his hands-on approach is immediately applicable. Very good. Top qualities: Expert, Good Value, Creative.”

Jay TkachukOnline Services Manager, Security Service Federal Credit Union

Greg is a master of mobile interaction design. Even though we knew what we wanted in our mobile solution, his seminar… brought to our attention certain aspects of the interaction and testing we didn’t consider. I highly recommend Greg to anybody who is working on a mobile solution.

Will KrauseSenior Product Designer at eSpark Learning

Greg is an excellent UX/UI design instructor – I enjoyed his UX/UI Design class at SF State. His class helped to teach me about planning mobile products in a way that saves time, low-cost paper prototyping and testing of mobile designs, working in an Agile design team, and presenting the results. Taking Greg’s class really helped to open doors for me in my professional career.

Sheel GuptaGrowth at Humble Dot

My experience with working with Greg was extremely positive. Not only is he the Yoda of design, he also is an all around great guy. Kind, helpful, reliable- you name it! I’m sure Greg will continue to excel and push his boundaries of excellence in all his future UI endeavors.

Sharon Xiaoying HuZARA.COM Product Manager at Inditex

Professor Greg was always giving interesting lectures when we in class. He was willing to interact with us and listening. He showed us how to have a mobile app prototype created and finished clearly. He also showed us how we can get precise feedback from customers/clients. I took his courses like 5 years ago, but I still remember the way he presented the contents and core values of the classes. His courses are one of the most practical and memorable in my life.

John BarrowDirector, Product Design, Associated Press

Greg was hired by Associated Press to help make sense of AP’s product search methodologies and practices. Greg produced fantastic results by delivering timely user-centered design solutions, absorbed input from users’ and business needs and quickly refined his solutions accordingly. His work has advanced AP’s product development across the enterprise.

Tetyana HrekhCEO, TravelTipz

Greg worked on our initial design for the site. I found him to be professional, insightful and easy to work with. He was very attentive to our needs and requirements and produced quality results. I recommend Greg for his expertise in UI and for his diligent work.

Jonathan KromreyMobile Technologist at Intuit: Strategic Partnerships & Emerging Technology

Greg was the right person at the right time for us this summer for our iOS7 design recommendations and especially Android UI compliance. He worked seamlessly and independently with various teams and projects across Intuit: TaxCaster iOS7, GoPayment Android, Mint, TaxCaster Android, Tax Online Accountant for Mobile (TOM), SnapTax, Weave Android – many of which were featured on the iTunes App Store and GooglePlay. Working directly through our Core Technology Office, Greg’s design direction was timely, efficient, clear, and spot-on. I look forward to working more with Greg in the future as UI requirements and needs are constantly changing in the fast-paced smartphone and tablet market. Thanks, Greg for all the hard work!

Naren DasuProduct Management at Baker Hughes GE Digital

Greg is a seasoned UX designer and researcher. He quickly gets to the key interactions that are needed by the various personas using the system. He worked closely with the Product Management and Engineering teams to incorporate leading UX design patterns.

Mark OplandDesign Leadership at Facebook

Greg worked with the Wells Fargo CX Mobile team on a variety of projects for our Mobile app. It was clear from his first days the value he brings to the table. Just looking at his accomplishments, leadership in the design community and publications, it is clear that he has deep expertise on mobile interaction design and design patterns. But when you combine that with his inquisitive nature, approachable personality and desire to collaborate, he is a force to be reckoned with. Greg is one of those rare designers who is both an effective specialist as well as a generalist. I would highly recommend Greg and Design Caffeine for any mobile strategy, training and execution needs.

Tatiana MillerDirector, Digital Strategy and Operations at USAA

Greg is a top-notch user experience professional who is industry recognized and highly regarded. He is incredibly professional and knowledgeable about Android design. He delivers high quality products that I was extremely happy with. I would recommend working with Greg.

Fabio MazzocchettiSr. Director, Digital Products at Baker Hughes, a GE company

Greg’s ability in understanding the context, drive the description of the personas and identify the key interactions [on my IIoT/Analytics Project] was amazing. What I appreciated the most was his ability to lead a group of more than 10 people, listening to the inputs of each and every one of them and then brilliantly synthesize everything in an effective UX/UI.

Dana LynnUX Design Lead | Design Thinker | Educator

I took Greg’s $1 Dollar Prototype workshop in September of 2016 at the Big Design Conference in Dallas. The workshop influenced me a great deal. I used Greg’s process to prototype a mobile experience that I designed for my Masters in HCI capstone. I highly recommend Greg’s workshops, books and other educational offerings. He is undoubtedly an expert in the mobile UX space and an influencer as well. He also put in a good word for me for a recent job offer, which was super kind!

Simona Brusa PasqueCo-founder, VP of Product at Cura Technologies Inc.

Greg is an experienced, hard-working design researcher. He is a “big picture” person, with a great passion for design process and a sincere eagerness to learn from people. His kindness, honesty and empathy make him the right person to lead insightful participatory design sessions and to have findings communicated in a tangible and consumable way. Perhaps the only thing that surpasses his professionalism is his passion for great literature and knowledge about the most diverse topics. I always look forward to a mind-opening conversation with him.

Talya CarrieMobile Designer Wize Commerce

Taking your class was one of the best things I did to jump my career forward. For that, I am ever so grateful for your time and energy!

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