Client: eBay.com
Product: Customer-Centric Homepage
Problem: Redesign the eBay Homepage to reflect member-specific content and categories of items available on eBay in a flexible, compelling way that meets the needs of a wide variety of international and domestic audiences.
Solution: Partner with eBay members and new customers to understand what kind of information they find useful and compelling. Test the page internationally with variety of audiences.
Services: participatory design, coordinating international usability studies in 6 countries, personas, roles, concept sketching, DOI algorithm design.