Presented at the IA Summit 2010 in Phoenix, AZ
Presentation Slides on SlideShare.net ⇒
This presentation on the IA Summit 2010 website ⇒
Search and browse interfaces are some of the most visited pages on typical
e-commerce sites—to say nothing of a search engine like Google. However, few
resources focus on improving the search experience from the customer’s
perspective. I aim to fill this gap by presenting the best content from my
monthly UXMatters column, Search Matters and my upcoming book, “Design Caffeine
for Search and Browse: Practical Strategies for Creating the Ultimate
e-Commerce Finding Experience on the Web and iPhone”:
1) Optimizing images, content, and actions in search UI
2) The best ways to approach no search results conditions
3) Understanding the value of a good layout and how to calculate the right
vertical spacing for your site
4) How to design aspects and filters with judicious use of Ajax
5) Understanding the differences between iPhone and Web search
6) How to create dynamic landing pages, brand catalogs and category pages
7) Best practices and common pitfalls of search and browse user interface
design
This is a straight-forward, practical talk about search and browse UI design,
so there will be lots of before-and-after picture slides (and very few bullet
points). After each section of slides (about every 10 minutes) I will pause
and have a short 5 minute Q&A segment to address specific design questions and
take questions from the audience.