Lean UX is Simple

Lean UX Design Process in a nutshell:

1.    Feel the pain

2.    Brainstorm together

3.    Prototype cheaply

4.    Iterate quickly

5.    Try it in real world

6.    Repeat steps #2-5 until #1 is eliminated

I got tired of how poorly the phone holder was working, so I made my own from leftover household materials in about 20 minutes, after 4 quick adjustments:

Perfect fit.

After I create this prototype, I found this commercial implementation of the same concept: https://www.weathertech.com/cupfone/

Have you used rapid prototyping in your own project? What happened? Drop me a line and let me know.