Case Studies > eBay Customer-Centric Homepage

Case Study: eBay Customer-Centric Homepage


Product: Customer-Centric Homepage

Problem: Redesign the eBay Homepage to reflect member-specific content and categories of items available on eBay in a flexible, compelling way that meets the needs of a wide variety of international and domestic audiences.

Solution: Partner with eBay members and new customers to understand what kind of information they find useful and compelling. Test the page internationally with variety of audiences.

Services: Participatory design, coordinating international usability studies in 6 countries, personas, roles, concept sketching, novel Degree of Interest (DOI) algorithm design for category browse.