Case Studies > eBay Customer-Centric Homepage
Product: Customer-Centric Homepage
Problem: Redesign the eBay Homepage to reflect member-specific content and categories of items available on eBay in a flexible, compelling way that meets the needs of a wide variety of international and domestic audiences.
Solution: Partner with eBay members and new customers to understand what kind of information they find useful and compelling. Test the page internationally with variety of audiences.
Services: Participatory design, coordinating international usability studies in 6 countries, personas, roles, concept sketching, novel Degree of Interest (DOI) algorithm design for category browse.