Case Studies > eBay New Member Registration Flow

Case Study: eBay New Member Registration Flow

Client: eBay.com

Product: New Member Registration Flow

Problem: Improve completion rates and decrease drop-off during the Select Username step most new members found difficult.

Solution: Design the adaptive AI that performs username lookup using AJAX. Redesign the suggestion algorithm. If the customer fails to find suitable username after certain criteria are met, launch a wizard name generator. Cradle the new customer in comfort and support, and be there to see him through to success.

Services: UX design, concept sketching, wireframing, algorithm design, Rapid Iterative Testing and Evaluation (RITE), eye-tracking. We are proud to have worked together with Vamsi Gadey �