Mobile NFC (Near Filed Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.
Articles
Our UX design articles: practical recommendations and user experience strategy for improving mobile, tablet, search, ecommerce and social networking user experiences.
7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)
Jan 16th, 2012 By
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Mobile Websites, Tablet Apps and Hybrids: 7 Mobile Strategy Tips for 2012
Jan 3rd, 2012 By
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
7 Ways to Whip Up Viral Value Through QR Codes: #7 Offer More Info About Your Product
Dec 21st, 2011 By
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
3 Secrets for a Successful QR Code Campaign This Holiday Season
Dec 11th, 2011 By
14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.
Top 5 Ways to Break Your Login Experience
Nov 10th, 2011 By
l’ve been a Deli.cio.us customer for many years, and their browser plugin has been an indispensable tool for writing my book, Designing Search: UX Strategies for eCommerce Success. The plugin is still as delicious as ever, but the login experience has become a cloying, putrid Durian mess that became enough to justify the pain of 2 hours of migrating to and learning another service. Don’t let your customers walk out on you. Avoid these 5 key issues in your login process.
Designing for Kindle Fire and iPad? What you need to know now.
Oct 3rd, 2011 By
How would an experience on a 7-inch tablet (like Amazon’s Kindle Fire) differ from one on a 9.7-inch tablet like the iPad? How does the size of the tablet device play into the application design, and how the user interacts with the device? Do smaller 7-inch tablets have the potential to be as popular as the larger iPad, from a user experience perspective?
One Circle to Rule Them All: Winning the Battle for Social Network Domination
Aug 6th, 2011 By
Twitter , Facebook, email, IM… Will the new Google + Circles become “the One Circle to rule them all”, the social network everyone will want to join? While the jury is out, Google + is helping us frame the challenge to becoming The One Network: connection and communication.
Mobile Auto-Suggest on Steroids: Tap-Ahead Design Pattern
May 27th, 2011 By
In contrast to desktop Web search, auto-suggest on mobile devices is subject to two additional limitations: typing avoidance and slower bandwidth. The new patent-pending design pattern, Tap-Ahead, uses continuous refinement to create an intuitive, authentically mobile auto-suggest solution. This helps dramatically reduce the amount of typing needed to enter queries, and utilizes slower mobile bandwidth in the most efficient manner. Using this novel design pattern, your customers can quickly access thousands of popular search term combinations by typing just a few initial characters.
Immersive Mobile E-Commerce Search Using Drop-Down Menus
Mar 10th, 2011 By
Specialized drop-down menu are one of the ways of creating immersive experience in mobile e-commerce search UIs. A novel design pattern, status bar drop-down menu, allows 100% of the screen real estate to be dedicated to search results, while also providing convenient and intuitive access to navigation and filter functions.
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But it requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
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If you are designing for web or mobile, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why I wrote