Design That Works.
Articles and blog posts on adopting UX design strategy and implementing customer-centric team practices in the corporate world.
Articles and blog posts on adopting UX design strategy and implementing customer-centric team practices in the corporate world.
Make your lean UX design practice more collaborative and productive by employing these four sophisticated yet straightforward lean UX communication strategies, especially adapted for success in large, distributed organizations.
Here are the top trends in the mobile UX industry. Without further ado, here’s our count-down to #1. #8 Mobile First: Responsive Web Design Responsive Web Design or RWD has been a dominant trend in web industry for several years now. We predict that this will continue to be the case. RWD will be the …
The importance of mobile to your company’s digital strategy cannot be overstated. But where to focus your energies? Here are 7 trends we see emerging in many of our clients’ businesses, from financial and banking services to ecommerce and social media.
Anything that slows down customers or gets in their way after they download your app is a bad thing. That includes sign-up/sign-in forms that show up even before potential customers can figure out if the app is actually worth using.
For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound. With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat. Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.
Like the overzealous zombie cross-breed between a lawyer and a customs agent, End User License Agreements (EULAs) require multiple forms to be filled out in triplicate, while keeping the customers from enjoying the app they have so laboriously invested time and flash memory space to download.
Despite a great deal of mobile innovation, many creators of financial apps still copy their interface patterns from the desktop Web, even though these patterns are not as well suited to the mobile space. Small screens, custom controls, divided attention and fat fingers demand different thinking when designing for mobile: taking what works on the Web and converting it into authentically mobile flows using simple, effective design patterns.
The Cross Channel UX Elements framework is a practical design tool you can use to create “Magic Moments†of flow and delight for your customers across the different channels in a more deliberate fashion, rather than arriving at great designs only through occasional happenstance.
When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command. Often, the interface “dissolves in behavior†and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt. I call this empowering experience a “Magic Momentâ€.
… until you read this article. I had a QR code on my business card for years, and studied how to engage people after the initial QR Code scan, and how to drive tangible value. Here I will reveal everything I learned about using QR Codes for personal and social connection, including using special formats like MECARD, and the secrets of linking to Twitter, LinkedIn, blog posts and custom landing pages.
In my experience, mobile usability tests, as they are popularly conducted, are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product. Instead, I conduct RITE (Rapid Iterative Testing and Evaluation) studies: the only methodology that I’ve actually experienced in the real life yielding more delightful, usable and successful mobile products in less time.
Engaging with your customers through mobile social media is an excellent idea, and has the potential to add a lot of value and further enhance the relationship of your customers to your brand. Here are four simple tips that will help you make the most of the QR Code technology.
Mobile NFC (Near Field Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons†on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
l’ve been a Deli.cio.us customer for many years, and their browser plugin has been an indispensable tool for writing my book, Designing Search: UX Strategies for eCommerce Success. The plugin is still as delicious as ever, but the login experience has become a cloying, putrid Durian mess that became enough to justify the pain of 2 hours of migrating to and learning another service. Don’t let your customers walk out on you. Avoid these 5 key issues in your login process.
“Designing from Zero” – how to analyze UI challenges that are often the hidden cause of zero-results pages as a catalyst for creating powerful, original design solutions that create customer delight and business revenue.
Notes from Whitney’s Amazing talk “Evangelizing Yourself†http://www.slideshare.net/whitneyhess/evangelizing-yourself-1184852 by Whitney Hess http://www.WhitneyHess.com
People often ask me if there are companies “out there” that truly embrace UX. In my experience, not one company I ever worked at was truly customer-centric. While some companies might say they are in their mission statement and even hire lots of designers/UX people, companies are only truly committed to one single thing: making …
