Design That Works.
Articles and blog posts on adopting UX design strategy and implementing customer-centric team practices in the corporate world.
Engaging with your customers through mobile social media is an excellent idea, and has the potential to add a lot of value and further enhance the relationship of your customers to your brand. Here are four simple tips that will help you make the most of the QR Code technology.
Mobile NFC (Near Field Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
l’ve been a Deli.cio.us customer for many years, and their browser plugin has been an indispensable tool for writing my book, Designing Search: UX Strategies for eCommerce Success. The plugin is still as delicious as ever, but the login experience has become a cloying, putrid Durian mess that became enough to justify the pain of 2 hours of migrating to and learning another service. Don’t let your customers walk out on you. Avoid these 5 key issues in your login process.
“Designing from Zero” – how to analyze UI challenges that are often the hidden cause of zero-results pages as a catalyst for creating powerful, original design solutions that create customer delight and business revenue.
Notes from Whitney’s Amazing talk “Evangelizing Yourself” http://www.slideshare.net/whitneyhess/evangelizing-yourself-1184852 by Whitney Hess http://www.WhitneyHess.com
People often ask me if there are companies “out there” that truly embrace UX. In my experience, not one company I ever worked at was truly customer-centric. While some companies might say they are in their mission statement and even hire lots of designers/UX people, companies are only truly committed to one single thing: making …
