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Design Strategy

Articles and blog posts on adopting UX design strategy and implementing customer-centric team practices in the corporate world.

Why we don’t do mobile usability tests (and neither should you)

Mar 14th, 2012 //  by Greg Nudelman

In my experience, mobile usability tests, as they are popularly conducted, are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product. Instead, I conduct RITE (Rapid Iterative Testing and Evaluation) studies: the only methodology that I’ve actually experienced in the real life yielding more delightful, usable and successful mobile products in less time.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Mobile, RWD, and Tablet UX DesignTag: Agile, agile prototyping, best practices, Design Strategy, iPad, iPhone, Kindle Fire, Mobile and Tablet UX Design Articles, paper prototypes, prototyping, sketching, tablet, UX Design, Workshop

4 Ridiculously Simple Tips for Using QR Code to Connect 10 Times More Mobile Customers With your Social Media

Feb 7th, 2012 //  by Greg Nudelman

Engaging with your customers through mobile social media is an excellent idea, and has the potential to add a lot of value and further enhance the relationship of your customers to your brand. Here are four simple tips that will help you make the most of the QR Code technology.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Mobile, RWD, and Tablet UX DesignTag: android, facebook, google plus, iPhone, Mobile and Tablet UX Design Articles, QR code, Social Networking, tablet, twitter

Ultimate Guide to Designing NFC Mobile Apps You Won’t be Ashamed Of

Jan 27th, 2012 //  by Greg Nudelman

Mobile NFC (Near Field Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Mobile, RWD, and Tablet UX DesignTag: android, Digital Wallet, iPhone, Mobile and Tablet UX Design Articles, Mobile Payments, NFC

7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)

Jan 16th, 2012 //  by Greg Nudelman

Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Mobile, RWD, and Tablet UX DesignTag: ads, ecommerce, iPad, iPhone, landing pages, Mobile and Tablet UX Design Articles, QR code, Social Networking, tablet, UX Design

Mobile Websites, Tablet Apps and Hybrids: 7 Mobile Strategy Tips for 2012

Jan 3rd, 2012 //  by Greg Nudelman

Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Mobile, RWD, and Tablet UX DesignTag: best practices, Design Strategy, ecommerce, Inspiration, iPad, iPhone, Kindle Fire, Mobile and Tablet UX Design Articles, revenue, tablet, UX Design

7 Ways to Whip Up Viral Value Through QR Codes: #7 Offer More Info About Your Product

Dec 21st, 2011 //  by Greg Nudelman

Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Mobile, RWD, and Tablet UX DesignTag: brand, iPhone, landing pages, meme, Mobile and Tablet UX Design Articles, QR code, strategy, tablet

Top 5 Ways to Break Your Login Experience

Nov 10th, 2011 //  by Greg Nudelman

l’ve been a Deli.cio.us customer for many years, and their browser plugin has been an indispensable tool for writing my book, Designing Search: UX Strategies for eCommerce Success. The plugin is still as delicious as ever, but the login experience has become a cloying, putrid Durian mess that became enough to justify the pain of 2 hours of migrating to and learning another service. Don’t let your customers walk out on you. Avoid these 5 key issues in your login process.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design StrategyTag: best practices, delicious, ecommerce, login, passwords

Is Your UI Causing Zero Search Results Pages?

Aug 17th, 2011 //  by contributor

“Designing from Zero” – how to analyze UI challenges that are often the hidden cause of zero-results pages as a catalyst for creating powerful, original design solutions that create customer delight and business revenue.

Category: 56 Articles on Digital Strategy, Mobile and Search, Design Strategy, Featured UX Design Articles, Search UX Design ArticlesTag: best practices, Design Strategy, Search UX Design Articles, UX, UXMagazine

Notes from Whitney’s Amazing talk “Evangelizing Yourself”

Feb 12th, 2010 //  by Greg Nudelman

Notes from Whitney’s Amazing talk “Evangelizing Yourself” http://www.slideshare.net/whitneyhess/evangelizing-yourself-1184852 by Whitney Hess http://www.WhitneyHess.com

Category: 56 Articles on Digital Strategy, Mobile and Search, Design StrategyTag: Inspiration

Do Any Corporate Cultures Truly Embrace UX?

Jan 18th, 2010 //  by Greg Nudelman

People often ask me if there are companies “out there” that truly embrace UX.  In my experience, not one company I ever worked at was truly customer-centric.  While some companies might say they are in their mission statement and even hire lots of designers/UX people, companies are only truly committed to one single thing: making …

Category: 56 Articles on Digital Strategy, Mobile and Search, Design StrategyTag: Design Strategy

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