Design That Works.

Why we don’t do mobile usability tests (and neither should you)

In my experience, mobile usability tests, as they are popularly conducted, are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product. Instead, I conduct RITE (Rapid Iterative Testing and Evaluation) studies: the only methodology that I’ve actually experienced in the real life yielding more delightful, usable and successful mobile products in less time.

4 Ridiculously Simple Tips for Using QR Code to Connect 10 Times More Mobile Customers With your Social Media

Engaging with your customers through mobile social media is an excellent idea, and has the potential to add a lot of value and further enhance the relationship of your customers to your brand. Here are four simple tips that will help you make the most of the QR Code technology.

7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)

Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.

Mobile Websites, Tablet Apps and Hybrids: 7 Mobile Strategy Tips for 2012

Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.

7 Ways to Whip Up Viral Value Through QR Codes: #7 Offer More Info About Your Product

Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.

Is Your UI Causing Zero Search Results Pages?

“Designing from Zero” – how to analyze UI challenges that are often the hidden cause of zero-results pages as a catalyst for creating powerful, original design solutions that create customer delight and business revenue.

Do Any Corporate Cultures Truly Embrace UX?

People often ask me if there are companies “out there” that truly embrace UX.  In my experience, not one company I ever worked at was truly customer-centric.  While some companies might say they are in their mission statement and even hire lots of designers/UX people, companies are only truly committed to one single thing: making …