Together we design what works.
Our mobile and tablet UX design articles offering practical user experience design recommendations and strategies to help you put the best interface into your customers' hands.
The Cross Channel UX Elements framework is a practical design tool you can use to create “Magic Moments” of flow and delight for your customers across the different channels in a more deliberate fashion, rather than arriving at great designs only through occasional happenstance.
… until you read this article. I had a QR code on my business card for years, and studied how to engage people after the initial QR Code scan, and how to drive tangible value. Here I will reveal everything I learned about using QR Codes for personal and social connection, including using special formats like MECARD, and the secrets of linking to Twitter, LinkedIn, blog posts and custom landing pages.
In my experience, mobile usability tests, as they are popularly conducted, are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product. Instead, I conduct RITE (Rapid Iterative Testing and Evaluation) studies: the only methodology that I’ve actually experienced in the real life yielding more delightful, usable and successful mobile products in less time.
Engaging with your customers through mobile social media is an excellent idea, and has the potential to add a lot of value and further enhance the relationship of your customers to your brand. Here are four simple tips that will help you make the most of the QR Code technology.
Mobile NFC (Near Field Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.
How would an experience on a 7-inch tablet (like Amazon’s Kindle Fire) differ from one on a 9.7-inch tablet like the iPad? How does the size of the tablet device play into the application design, and how the user interacts with the device? Do smaller 7-inch tablets have the potential to be as popular as the larger iPad, from a user experience perspective?
“One of top 3 books on search” “One-stop shop for great search” “Tons of ideas…super-useful” “Utterly fantastic! Buy it!.”
A custom workshop - just for your team. Come With Questions.
Leave With Wireframes.
Mobile requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
If you are designing for mobile or web, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why Greg wrote Designing Search: UX Strategies for eCommerce Success. We help you get the search UX right. And keep your customers talking.
User experience design means anticipating key details. So your customers don't have to. A superior level of service, that makes doing business with your company a delight. My 80/20 light-weight rapid design, prototyping and testing process ensures very doable, step-wise improvements and 10-20X ROI. Stay on top of your User Experience. Without spending a fortune.
