Designing Search: UX Strategies for eCommerce Success (Wiley, 2011)
From Foreword by Peter Morville: “…brings tremendous insight and experience to the challenges of ecommerce, drawing upon rich illustrations and examples to explain user behavior and design patterns…
From multi-channel to multi-touch, Greg tackles the bleeding edge. His analysis of why we can’t apply mobile patterns to tablets – “the iPad is NOT a large iPhone” weaves ergonomics and ethnography into a story that’s compelling and convincing…
Greg’s empathy for the user shines through in the way he frames searching and shopping as high-touch social experience… This book will help you to escape the death of the mall and embrace the vivacious, pleasurable, and profitable life of the bazaar.”
Killer Special Report: Search UI Best Practices
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“Designing Search is fantastically complete and a pleasure to read. Greg Nudelman’s book helps designers and developers avoid the many potholes associated with getting search right.”
- Barbara Ballard, Principal at Linchpin Mobility
“One of top 3 books on search. If you are creating a search solution, you need this Designing Search.”
- Avi Rappoport, Program Chair, Enterprise Search Summit Fall 2011
“Utterly fantastic! Buy it!”
- Eric Reiss, CEO of The FatDUX Group
“If you’re designing user experiences on the web, you can’t afford to ignore search. It’s where most people initiate an intention to act. And if you’re designing for search, check out the book, Designing Search. If you want a one-stop shop for creating a great search experience, your search is over.”
- Dave Gray, Founder of Xplane
“Search is the key to ecommerce, but search is more than a technology – it’s an experience. Greg Nudelman helps you understand search as an interactive design challenge and gives you the patterns to implement solutions.”
- Pete Bell, CEO of Endeca
“I’ve got my copy of Designing Search & LOVE it! It’s far more than I expected it would be. Strong ‘BUY’ recommendation. All: go buy!”
- Kim Krause Berg, Search Engine Marketing and Usability Manager at LiBeck Integrated Marketing
But it requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
Designing for Mobile or Tablet? For a free 30 minute consultation, 
If you are designing for web or mobile, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why I wrote 
User experience design means anticipating and taking care of key details. So your customers don't have to. A superior level of service, that makes doing business with your company a delight. You need good design. But you don't need to spend a fortune. Our 80/20 rapid design, prototyping and testing process ensures very doable, step-wise improvements that ultimately create 10-20X ROI.
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