Portfolio
Here is a small sample of a few of my recent projects. Contact me at Greg@DesignCaffeine.com to discuss your UX Design needs.
Designed Ketera’s B2B Social Network for Mid-Market Sourcing and Invoicing
Client: Ketera Technologies »
Product: Ketera Network, Sourcing, Invoicing & Procurement
Problem: Ketera needed to leverage their enterprise apps to create a friendly place for their 150,000 mid-market suppliers and buyers.
Solution: Designed a new B2B Social network of over 130 wireframes from the ground up, while heavily leveraging the existing enterprise application functionality. Devised a flexible app framework that allowed Ketera to “plug-in” apps from their enterprise application suite.
Services: vision & strategy, storyboarding, concept sketching, wireframes, site maps, IA, workflows.
Designed Lobby and Profile for Grockit On-line Collaborative Learning
Client: Grockit.com »
Product: Grockit On-line Collaborative Learning Web App
Problem: Grockit needed to expose their collaborative learning functionality and quickly convey the main value proposition to new visitors.
Solution: Devised a key mission-critical innovation: the new mode of educational play consisting of “study rooms”. Designed IA, lobby, game scheduling and member profile page to reflect the dynamic collaborative and social networking nature of the site.
Services: vision & strategy, storyboarding, concept sketching, wireframing, site map, IA, workflows.
Designed Thirsty Pocket iPhone App
Client: Thirsty Pocket Labs »
Product: Thirsty Pocket iPhone Neighborhood e-Commerce App
Problem: Thirsty Pocket needed a compelling, intuitive selling flow and GPS-based local finding UI that was easy to use.
Solution: Designed the entire application from the ground up. Deliver the “fastest and easiest selling flow anywhere, on any device” using a built-in iPhone camera. Use GPS and the iPhone’s multi-touch features to replicate a simple, compelling shopping experience of a neighborhood garage sale.
Services: vision & strategy, storyboarding, concept sketching, wireframing, site map, workflows.
Helped design eBay’s Social Network, My World
Client: eBay.com
Product: My World – eBay’s Social Network
Problem: eBay is the world’s largest e-commerce social network, yet members had no way to showcase their profile or participate in social networking activities outside commerce.
Solution: Partner with eBay members to understand their social networking goals and what kind of social networking features they might find compelling.
Services: participatory design, personas, roles, vision & strategy, concept sketching, wireframing.
Designed Holistic Vehicle Selling Flow for eBay Motors
Client: eBay Motors
Product: Sell Your Vehicle Workflow
Problem: eBay Motors wanted to improve conversion and decrease drop off during the vehicle selling flow.
Solution: Conduct field studies to understand existing vehicle selling issues. Approach the design problem holistically, considering both on- and off-line tasks. Redesign the product from the ground-up while keeping within limited project scope.
Services: field studies, vision storyboarding, concept sketching, wireframing.
Research and Design for eBay Customer-Centric Homepage
Client: eBay.com
Product: Customer-Centric Homepage
Problem: Redesign the eBay Homepage to reflect member-specific content and categories of items available on eBay in a flexible, compelling way that meets the needs of a wide variety of international and domestic audiences.
Solution: Partner with eBay members and new customers to understand what kind of information they find useful and compelling. Test the page internationally with variety of audiences.
Services: participatory design, coordinating international usability studies in 6 countries, personas, roles, concept sketching, DOI algorithm design.
Redesigned eBay’s New Member Registration Flow
Client: eBay.com
Product: New Member Registration Flow
Problem: Improve completion rates and decrease drop-off during the Select Username step most new members found difficult.
Solution: Design the automated AJAX workflow that performs username lookup. Redesign the suggestion algorithm. Design an adaptive system that suggests various options to find the right username until the customer succeeds.
Services: wireframing, concept sketching, algorithm design, Rapid Iterative Testing and Evaluation (RITE), eye-tracking.
On this project, I am proud to have worked together with Vamsi Gadey »