Search Engine Summit (SES) * November 14-18, 2011 * Chicago, IL


Panda vs. Human: Advanced eCommerce SEO & UX

Pleasing every human is difficult. Different demographics have different preferences and we must design interfaces that work well for all of them. Designing an interface that is also easily crawlable for robotspandas – another animal entirely – will often present seemingly impossibly different considerations.

This session will introduce cutting-edge human interfaces from Greg Nudelman’s Designing Search: UX Strategies for eCommerce Success – and then consider the same interface from the view of the panda. The speakers will also explore the considerations in satisfying both audiences in each of these designs. When there is a conflict, they will present some alternatives and compromises, such as novel faceted search controls and super-powered breadcrumbs with information scent that both humans and pandas are sure to love.