Design That Works.

Digital Cream * June 19, 2012 * San Jose, California

E-Consultancy’s exclusive invitation-only roundtable event, Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.

The event is designed to help you meet your peers and learn from each other about the latest best practice, what’s working and what’s not.

It’s a ‘hands-on’ participatory event: you will network and learn through discussion, roundtables and debate. Attend FREE as my guest by subscribing to Mobile and Tablet Design Secrets.

3 Secrets for a Successful QR Code Campaign This Holiday Season

14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.

Starting from Zero: Winning Strategies for No Search Results Pages

Search, more than any other activity on your Web site, is a living, evolving process of discovery, a conversation between a customer and your system. Unfortunately, misunderstandings in this conversation are all too common, and the effectiveness of the zero search results page is critical to keeping the customer engaged. Moreover, thinking creatively about the zero results case can turn a temporary snag in communication into an opportunity for deeper connection and a source of tremendous competitive advantage.