3 Secrets for a Successful QR Code Campaign This Holiday Season

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14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.

Starting from Zero: Winning Strategies for No Search Results Pages

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Search, more than any other activity on your Web site, is a living, evolving process of discovery, a conversation between a customer and your system. Unfortunately, misunderstandings in this conversation are all too common, and the effectiveness of the zero search results page is critical to keeping the customer engaged. Moreover, thinking creatively about the zero results case can turn a temporary snag in communication into an opportunity for deeper connection and a source of tremendous competitive advantage.