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Starting from Zero: Winning Strategies for No Search Results Pages

Jan 18th, 2010 //  by Greg Nudelman

Search, more than any other activity on your Web site, is a living, evolving process of discovery, a conversation between a customer and your system. Unfortunately, misunderstandings in this conversation are all too common, and the effectiveness of the zero search results page is critical to keeping the customer engaged. Moreover, thinking creatively about the zero results case can turn a temporary snag in communication into an opportunity for deeper connection and a source of tremendous competitive advantage.

Category: 56 Articles on Digital Strategy, Mobile and Search, Featured UX Design Articles, Search UX Design ArticlesTag: analytics, auto-complete, auto-correct, partial match, Search UX Design Articles, UX Design, UXmatters, zero results

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