Someone recently asked me, â€œWhat is the most inventive thing youâ€™ve done?â€ Woa. Full stop. Talk about a total brain freeze. You mean out of over 100 projects, patents, client engagements, talks, and workshopsâ€¦ I had to pick just one? But after only a momentâ€™s hesitation, I realized that there was simply no debate.
In this article I propose the concept of Experience Partners as a whole new way of thinking about our customers as partners in holistic product experiences. Experience Partners reflects an emerging paradigm shift from a focus on product features to instead conceptualizing holistic product experiences, and embodies our best understanding of how to design products that create delight and become integral, harmonious parts of peopleâ€™s lives.