Someone recently asked me, “What is the most inventive thing you’ve done?” Woa. Full stop. Talk about a total brain freeze. You mean out of over 100 projects, patents, client engagements, talks, and workshops… I had to pick just one? But after only a moment’s hesitation, I realized that there was simply no debate.
In this article I propose the concept of Experience Partners as a whole new way of thinking about our customers as partners in holistic product experiences. Experience Partners reflects an emerging paradigm shift from a focus on product features to instead conceptualizing holistic product experiences, and embodies our best understanding of how to design products that create delight and become integral, harmonious parts of people’s lives.