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eye-tracking

Make More Money: Best Practices for Ads in Search Results: Part 2

Jan 19th, 2010 //  by Greg Nudelman

In Part 2 of Ads Best Practices, we’ll discuss: understanding what makes a good ad, limiting cannibalization, providing ads for internal merchandise instead of third-party advertising, and ads on pages that appear if there are no search results.

Category: 56 Articles on Digital Strategy, Mobile and Search, Search UX Design ArticlesTag: ads, eye-tracking, peel corner, Search UX Design Articles, UX Design, UXmatters

Make More Money: Best Practices for Ads in Search Results: Part 1

Jan 19th, 2010 //  by Greg Nudelman

Conflicting demands make many UX professionals think of ads as a necessary evil. Customers frequently go out of their way to say they hate ads, while marketers always seem to try their hardest to stuff as many of them as they can on each search results page on your site. In this column, I’ve teamed up with advertisement and eyetracking research guru Frank Guo to present real-world strategies for successfully integrating ads into your search results.

Category: 56 Articles on Digital Strategy, Mobile and Search, Search UX Design ArticlesTag: ads, eye-tracking, revenue, Search UX Design Articles, UX Design, UXmatters

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