Ultimate Guide to Designing NFC Mobile Apps You Won’t be Ashamed Of

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Mobile NFC (Near Filed Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.

IA Summit * March 21 – 25, 2012 * New Orleans, Louisiana

Cross-Channel Search: Design Approaches for Mobile and Tablet
The rise of smartphones and tablets is an unprecedented opportunity for all kinds of search to escape traditional limits and become the single best way to access information. In context. Real-time. Come hear practical tips for designing search with tap-ahead, geo-location, still image and video input, voice and unprecedented personalization… While juggling crushing constraints: limited screen real estate, fat fingers, spotty connections, multi-tasking and shortened attention span. From the author of “Designing Search: UX Strategies for eCommerce Success” (Wiley, 2011).

7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)

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Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.

Mobile Websites, Tablet Apps and Hybrids: 7 Mobile Strategy Tips for 2012

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Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.

7 Ways to Whip Up Viral Value Through QR Codes: #7 Offer More Info About Your Product

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Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.

GOLD SPONSOR: DrawCamp * October 23, 2011 * Milwaukee, WI

Agile Mobile Prototyping with Post-It Notes
In this intensive, hands-on session, participants will learn how to use a pack of post-it notes to successfully simulate a mobile device and re-create and study key interactions, transitions and touch-screen control ergonomics cheaply, quickly and accurately. Participants will walk away with a set of completed paper-prototype screens of their next app, ready for testing.

ScketchCamp Chi * October 22, 2011 * Chicago, IL

Agile Mobile Design Sketching
In this intensive, hands-on session, participants will learn how to use a pack of post-it notes to successfully simulate a mobile device and re-create and study key interactions, transitions and touch-screen control ergonomics cheaply, quickly and accurately. Participants will walk away with a set of completed paper-prototype screens of their next app, ready for testing.

Designing for Mobile & Tablet Workshop * October 21, 2011 * Milwaukee, WI

Today, mobile experiences are beginning to dominate our connection with technology. Stories we read. Places we go. Stuff we buy. Food we eat. Who we interact with. Mobile is increasingly becoming the platform, the operating system on which we run our digital lives. In this intensive hands-on full-day workshop, you will learn to design authentic mobile and tablet websites and apps that deliver experiences your customers will love to come back to again and again. And create a return on investment that will make your business people tremble with greed.

Designing Brand Landing Pages for Mobile Devices

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People love to search by brand names. On the small screens of mobile devices, well-designed landing pages can provide a much better experience than keyword search results. This makes brand landing pages today’s biggest sleeper opportunity for mobile and tablet ecommerce. But you have to learn to be completely ruthless with your features and content. Here’s how.

Design Patterns for Mobile Faceted Search: Part II

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In Part I of Design Patterns for Mobile Faceted Search, I looked at Four Corners, Modal Overlay, Watermark, and Full-Page Refinement Options design patterns, which maximize the mobile screen real estate. This column covers strategies for making people aware of the filtering options and methods of improving transitions between the various states of a search user interface.