How to Easily Prototype Your Android L Material Designs: TripAdvisor App Case Study

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In my workshops, often the greatest challenge for designers is converting their existing Android designs to the new Material Design approach—making the interface both simpler and more visually rich than their corresponding Android 4.x designs, as well as laying out the “happy path” for the customers (using Floating Action Button or FAB, as one of the tools). The following sticky note wireframes demonstrate my quick take on converting the Android 4.x TripAdvisor app into Material Design using $1 Prototype methodology — perfect for prototyping Android Material Designs.

Let Them Pee: Avoiding the Sign-Up/Sign-In Mobile Antipattern

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Anything that slows down customers or gets in their way after they download your app is a bad thing. That includes sign-up/sign-in forms that show up even before potential customers can figure out if the app is actually worth using.

Mobile Welcome UX Antipattern: End User License Agreement (EULA)

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Like the overzealous zombie cross-breed between a lawyer and a customs agent, End User License Agreements (EULAs) require multiple forms to be filled out in triplicate, while keeping the customers from enjoying the app they have so laboriously invested time and flash memory space to download.

Essential Design Patterns For Mobile Banking

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Despite a great deal of mobile innovation, many creators of financial apps still copy their interface patterns from the desktop Web, even though these patterns are not as well suited to the mobile space. Small screens, custom controls, divided attention and fat fingers demand different thinking when designing for mobile: taking what works on the Web and converting it into authentically mobile flows using simple, effective design patterns.

HULT University Course: Advanced User Experience * July 2 – August 3, 2011 * San Francisco, CA

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Course Description This course teaches how to create best-of-class cross-channel customer experiences on the mobile, tablet and web. Using Mobile-First design principles, students will learn the practical modern UX methods and best design approaches for each channel, with special focus on critical elements of mobile apps, search, navigation, forms and workflows. Although no technical expertise […]

Digital Cream * June 19, 2012 * San Jose, California

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E-Consultancy’s exclusive invitation-only roundtable event, Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.

The event is designed to help you meet your peers and learn from each other about the latest best practice, what’s working and what’s not.

It’s a ‘hands-on’ participatory event: you will network and learn through discussion, roundtables and debate. Attend FREE as my guest by subscribing to Mobile and Tablet Design Secrets.

Cross Channel UX Elements Framework

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The Cross Channel UX Elements framework is a practical design tool you can use to create “Magic Moments” of flow and delight for your customers across the different channels in a more deliberate fashion, rather than arriving at great designs only through occasional happenstance.

Mobile Magic Moments: Transform the Trivial

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When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command. Often, the interface “dissolves in behavior” and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt. I call this empowering experience a “Magic Moment”.

Virtual Seminar: Cross-Channel Design: Magic Mobile Moments

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Why do some million-dollar apps fail, while simple apps like Instagram make billions? The answer is “Magic Moments”. And on May 16th, the author of best-selling book “Designing Search: UX Strategies for eCommerce Success” will show you how to create “Magic Moments” in your own Mobile and Tablet apps.

NOTE: Not for beginners. The Expert Strategy(TM) Series is aimed at mastery of advanced design principles.

Virtual Seminar: QR Codes That Convert: Mobile UX Strategies for Success

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“The QR Codes that Convert webinar has already paid for itself. I was able to tweak a client’s QR campaign today, using what I learned, and it started increasing their customer engagement right away. I would recommend this webinar to anyone using QR codes in their marketing campaigns or anyone advising clients who use QR Codes.” – Marty Diamond, Diamond Website Conversion

You can view the recording made April 6th, 2012.