Mobile NFC (Near Filed Communication) is finally here! Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about.
Mobile and Tablet UX Design Articles
IA Summit * March 21 – 25, 2012 * New Orleans, Louisiana
Jan 18th, 2012 By
Cross-Channel Search: Design Approaches for Mobile and Tablet
The rise of smartphones and tablets is an unprecedented opportunity for all kinds of search to escape traditional limits and become the single best way to access information. In context. Real-time. Come hear practical tips for designing search with tap-ahead, geo-location, still image and video input, voice and unprecedented personalization… While juggling crushing constraints: limited screen real estate, fat fingers, spotty connections, multi-tasking and shortened attention span. From the author of “Designing Search: UX Strategies for eCommerce Success” (Wiley, 2011).
7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)
Jan 16th, 2012 By
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Mobile Websites, Tablet Apps and Hybrids: 7 Mobile Strategy Tips for 2012
Jan 3rd, 2012 By
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
7 Ways to Whip Up Viral Value Through QR Codes: #7 Offer More Info About Your Product
Dec 21st, 2011 By
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
3 Secrets for a Successful QR Code Campaign This Holiday Season
Dec 11th, 2011 By
14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.
Enterprise Search Summit Fall * November 1-3, 2011 * Washington, DC
Nov 1st, 2011 By
GOLD SPONSOR: DrawCamp * October 23, 2011 * Milwaukee, WI
Oct 23rd, 2011 By
Agile Mobile Prototyping with Post-It Notes
In this intensive, hands-on session, participants will learn how to use a pack of post-it notes to successfully simulate a mobile device and re-create and study key interactions, transitions and touch-screen control ergonomics cheaply, quickly and accurately. Participants will walk away with a set of completed paper-prototype screens of their next app, ready for testing.
Designing for Mobile & Tablet Workshop * October 21, 2011 * Milwaukee, WI
Oct 21st, 2011 By
Today, mobile experiences are beginning to dominate our connection with technology. Stories we read. Places we go. Stuff we buy. Food we eat. Who we interact with. Mobile is increasingly becoming the platform, the operating system on which we run our digital lives. In this intensive hands-on full-day workshop, you will learn to design authentic mobile and tablet websites and apps that deliver experiences your customers will love to come back to again and again. And create a return on investment that will make your business people tremble with greed.
Designing for Kindle Fire and iPad? What you need to know now.
Oct 3rd, 2011 By
How would an experience on a 7-inch tablet (like Amazon’s Kindle Fire) differ from one on a 9.7-inch tablet like the iPad? How does the size of the tablet device play into the application design, and how the user interacts with the device? Do smaller 7-inch tablets have the potential to be as popular as the larger iPad, from a user experience perspective?
A custom workshop - just for your team. Come With Questions.
Leave With Wireframes.
But it requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
Designing for Mobile or Tablet? For a free 30 minute consultation, 
If you are designing for web or mobile, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why I wrote