The Cross Channel UX Elements framework is a practical design tool you can use to create “Magic Moments” of flow and delight for your customers across the different channels in a more deliberate fashion, rather than arriving at great designs only through occasional happenstance.
When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command. Often, the interface “dissolves in behavior” and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt. I call this empowering experience a “Magic Moment”.
Why do some million-dollar apps fail, while simple apps like Instagram make billions? The answer is “Magic Moments”. And on May 16th, the author of best-selling book “Designing Search: UX Strategies for eCommerce Success” will show you how to create “Magic Moments” in your own Mobile and Tablet apps.
NOTE: Not for beginners. The Expert Strategy(TM) Series is aimed at mastery of advanced design principles.
“The QR Codes that Convert webinar has already paid for itself. I was able to tweak a client’s QR campaign today, using what I learned, and it started increasing their customer engagement right away. I would recommend this webinar to anyone using QR codes in their marketing campaigns or anyone advising clients who use QR Codes.” – Marty Diamond, Diamond Website Conversion
You can view the recording made April 6th, 2012.
… until you read this article. I had a QR code on my business card for years, and studied how to engage people after the initial QR Code scan, and how to drive tangible value. Here I will reveal everything I learned about using QR Codes for personal and social connection, including using special formats like MECARD, and the secrets of linking to Twitter, LinkedIn, blog posts and custom landing pages.
In my experience, mobile usability tests, as they are popularly conducted, are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product. Instead, I conduct RITE (Rapid Iterative Testing and Evaluation) studies: the only methodology that I’ve actually experienced in the real life yielding more delightful, usable and successful mobile products in less time.
Cross-Channel Search: Design Approaches for Mobile and Tablet
The rise of smartphones and tablets is an unprecedented opportunity for all kinds of search to escape traditional limits and become the single best way to access information. In context. Real-time. Come hear practical tips for designing search with tap-ahead, geo-location, still image and video input, voice and unprecedented personalization… While juggling crushing constraints: limited screen real estate, fat fingers, spotty connections, multi-tasking and shortened attention span. From the author of “Designing Search: UX Strategies for eCommerce Success” (Wiley, 2011).
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
Ubiquitous Enterprise Search: New Design Approaches for Mobile and Tablet
Lessons from ecommerce and other consumer-oriented mobile designs will provide practical strategies on managing the high-risk mobile search investment and growing the scope of enterprise search offerings.