We design what works.
Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as *this year*. What’s your mobile and tablet strategy? Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles. Barefoot. In the snow. Uphill both ways.
Conflicting demands make many UX professionals think of ads as a necessary evil. Customers frequently go out of their way to say they hate ads, while marketers always seem to try their hardest to stuff as many of them as they can on each search results page on your site. In this column, I’ve teamed up with advertisement and eyetracking research guru Frank Guo to present real-world strategies for successfully integrating ads into your search results.
Page layout forms the foundation in presenting search results. Your layout decisions for search results pages will have tremendous impact on the user experience for your entire site. Choosing the right width for search results is important, and the optimal width for search results may be a great deal narrower than some people using big monitors would believe.
“One of top 3 books on search” “One-stop shop for great search” “Tons of ideas…super-useful” “Utterly fantastic! Buy it!.”
A custom workshop - just for your team. Come With Questions.
Leave With Wireframes.
But it requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
Designing for Mobile or Tablet? For a free 30 minute consultation, contact us today »
If you are designing for web or mobile, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why I wrote Designing Search: UX Strategies for eCommerce Success. We help you get the search UX right. And keep your customers talking.
Designing search? Contact us today for a free 30 minute consultation »
User experience design means anticipating and taking care of key details. So your customers don't have to. A superior level of service, that makes doing business with your company a delight. You need good design. But you don't need to spend a fortune. Our 80/20 rapid design, prototyping and testing process ensures very doable, step-wise improvements that ultimately create 10-20X ROI.
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