7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)

Jan 16th, 2012 By
7-ways-to-whip-up-viral-value-through-qr-codes-6-connect-through-social-networks-part-1-featured

Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.

Tags: , , , , , , , , ,

One Circle to Rule Them All: Winning the Battle for Social Network Domination

Aug 6th, 2011 By
one-circle-to-rule-them-all-winning-the-battle-for-social-network-domination-thumb

Twitter , Facebook, email, IM… Will the new Google + Circles become “the One Circle to rule them all”, the social network everyone will want to join? While the jury is out, Google + is helping us frame the challenge to becoming The One Network: connection and communication.

Tags: ,

Experience Partners: Giving Center Stage to Customer Delight

Jan 17th, 2010 By
experience-partners-giving-center-stage-to-customer-delight-thumb

In this article I propose the concept of Experience Partners as a whole new way of thinking about our customers as partners in holistic product experiences. Experience Partners reflects an emerging paradigm shift from a focus on product features to instead conceptualizing holistic product experiences, and embodies our best understanding of how to design products that create delight and become integral, harmonious parts of people’s lives.

Tags: , , , ,

Web-Based Distributed Systems with XML: Loan Exchange B2B Company Case Study

Jan 8th, 2010 By

The idea of building effective Web-based distributed systems has been around for a long time. However, much of the efforts have been unsuccessful, largely due to the loose and fuzzy nature of the web architecture, and because HTML and proprietary formats, the two most common web communication mechanisms, do not lend themselves well to sharing Read More »

Tags:

Beginings of Social Networking: Business Process Redesign With Vertical Net Communities

Jan 5th, 2010 By

Vertical Net Communities (VNCs) are changing the way customers interact with data through a slew of services made possible by technologies such as electronic data exchange, secure credit card processing and sophisticated communication tools. VNCs are reshaping entire industries by providing a new level of customization of content and commerce and by engaging the users in producing information. MS CIS Program Paper, Golden Gate University, November 2000.

Tags: