Course Description This course teaches how to create best-of-class cross-channel customer experiences on the mobile, tablet and web. Using Mobile-First design principles, students will learn the practical modern UX methods and best design approaches for each channel, with special focus on critical elements of mobile apps, search, navigation, forms and workflows. Although no technical expertise …
Digital Cream * June 19, 2012 * San Jose, California
E-Consultancy’s exclusive invitation-only roundtable event, Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.
The event is designed to help you meet your peers and learn from each other about the latest best practice, what’s working and what’s not.
It’s a ‘hands-on’ participatory event: you will network and learn through discussion, roundtables and debate. Attend FREE as my guest by subscribing to Mobile and Tablet Design Secrets.
Virtual Seminar: QR Codes That Convert: Mobile UX Strategies for Success
“The QR Codes that Convert webinar has already paid for itself. I was able to tweak a client’s QR campaign today, using what I learned, and it started increasing their customer engagement right away. I would recommend this webinar to anyone using QR codes in their marketing campaigns or anyone advising clients who use QR Codes.” – Marty Diamond, Diamond Website Conversion
You can view the recording made April 6th, 2012.
Don’t Put a QR Code on Your Business Card
… until you read this article. I had a QR code on my business card for years, and studied how to engage people after the initial QR Code scan, and how to drive tangible value. Here I will reveal everything I learned about using QR Codes for personal and social connection, including using special formats like MECARD, and the secrets of linking to Twitter, LinkedIn, blog posts and custom landing pages.
7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
7 Ways to Whip Up Viral Value Through QR Codes: #7 Offer More Info About Your Product
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
3 Secrets for a Successful QR Code Campaign This Holiday Season
14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.
Practical Ecommerce Search: UX Strategies for Success
I wrote the definitive book on the subject: “Designing Search: UX Strategies for eCommerce Success”. In this workshop, I help you understand and create a cross-channel digital search strategy and show you how to improve the search experience through practical, intuitive interface design patterns that create 10X or more in ROI.
Designing Brand Landing Pages for Mobile Devices
People love to search by brand names. On the small screens of mobile devices, well-designed landing pages can provide a much better experience than keyword search results. This makes brand landing pages today’s biggest sleeper opportunity for mobile and tablet ecommerce. But you have to learn to be completely ruthless with your features and content. Here’s how.
Searching Help: Don’t Even Go There
Web site user assistance that consistently exceeds customer’s expectations can catapult your company to legendary status and create brand equity you can measure in billions of dollars. However, making Help a strategic asset for your company is an arduous task. To shed light on this important topic, I have teamed up with Tricia Clement, a renowned SUA expert, to deliver actionable insights about Web site user assistance.