We design what works.
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
Your QR code is just the nail you need to engage the consumer. A chance to tell a story. A way to create the authentic, artesian, immersive product experience. An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption.
14 million Americans scanned a QR code in June 2011. Most of these folks had higher-end mobile devices and many had a household income of $100,000+. How do you reach these millions of Olympic Caliber Shoppers? Here are 3 key design strategies that help ensure the success of your QR code campaign.
People love to search by brand names. On the small screens of mobile devices, well-designed landing pages can provide a much better experience than keyword search results. This makes brand landing pages today’s biggest sleeper opportunity for mobile and tablet ecommerce. But you have to learn to be completely ruthless with your features and content. Here’s how.
Web site user assistance that consistently exceeds customer’s expectations can catapult your company to legendary status and create brand equity you can measure in billions of dollars. However, making Help a strategic asset for your company is an arduous task. To shed light on this important topic, I have teamed up with Tricia Clement, a renowned SUA expert, to deliver actionable insights about Web site user assistance.
“One of top 3 books on search” “One-stop shop for great search” “Tons of ideas…super-useful” “Utterly fantastic! Buy it!.”
A custom workshop - just for your team. Come With Questions.
Leave With Wireframes.
But it requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
Designing for Mobile or Tablet? For a free 30 minute consultation, contact us today »
If you are designing for web or mobile, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why I wrote Designing Search: UX Strategies for eCommerce Success. We help you get the search UX right. And keep your customers talking.
Designing search? Contact us today for a free 30 minute consultation »
User experience design means anticipating and taking care of key details. So your customers don't have to. A superior level of service, that makes doing business with your company a delight. You need good design. But you don't need to spend a fortune. Our 80/20 rapid design, prototyping and testing process ensures very doable, step-wise improvements that ultimately create 10-20X ROI.
Need help improving loyalty and conversion? Let's talk »
