What is the $1 Prototype Mobile Design Methodology? (Book Excerpt)

image003

The state of your prototype must reflect the state of completion of your system. This simple guideline is also very profound. The degree of certainty in your design should be reflected in the level of completion of your prototype. The project starts with a rough storyboard which is highly uncertain and full of assumptions: no one knows if
the audience will find the product useful, if they will pay for it, or even if the product can (or should) be built.

Let Them Pee: Avoiding the Sign-Up/Sign-In Mobile Antipattern

sit-or-squat-wikimedia-image

Anything that slows down customers or gets in their way after they download your app is a bad thing. That includes sign-up/sign-in forms that show up even before potential customers can figure out if the app is actually worth using.

Three essentials of Android design DNA

anroid-design-dna-wikimedia-image

For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound. With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat. Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.

Mobile Welcome UX Antipattern: End User License Agreement (EULA)

eula_antipattern_thumbnail

Like the overzealous zombie cross-breed between a lawyer and a customs agent, End User License Agreements (EULAs) require multiple forms to be filled out in triplicate, while keeping the customers from enjoying the app they have so laboriously invested time and flash memory space to download.

HULT University Course: Advanced User Experience * July 2 – August 3, 2011 * San Francisco, CA

econsultancy_hult_featured

Course Description This course teaches how to create best-of-class cross-channel customer experiences on the mobile, tablet and web. Using Mobile-First design principles, students will learn the practical modern UX methods and best design approaches for each channel, with special focus on critical elements of mobile apps, search, navigation, forms and workflows. Although no technical expertise […]

Digital Cream * June 19, 2012 * San Jose, California

digital_cream

E-Consultancy’s exclusive invitation-only roundtable event, Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.

The event is designed to help you meet your peers and learn from each other about the latest best practice, what’s working and what’s not.

It’s a ‘hands-on’ participatory event: you will network and learn through discussion, roundtables and debate. Attend FREE as my guest by subscribing to Mobile and Tablet Design Secrets.

Cross Channel UX Elements Framework

cross-channel-ux-elements-framework-featured.jpg

The Cross Channel UX Elements framework is a practical design tool you can use to create “Magic Moments” of flow and delight for your customers across the different channels in a more deliberate fashion, rather than arriving at great designs only through occasional happenstance.

Mobile Magic Moments: Transform the Trivial

mobile-magic-moments-thumbnail

When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command. Often, the interface “dissolves in behavior” and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt. I call this empowering experience a “Magic Moment”.

Virtual Seminar: Cross-Channel Design: Magic Mobile Moments

mobile-magic-moments-batman-featured

Why do some million-dollar apps fail, while simple apps like Instagram make billions? The answer is “Magic Moments”. And on May 16th, the author of best-selling book “Designing Search: UX Strategies for eCommerce Success” will show you how to create “Magic Moments” in your own Mobile and Tablet apps.

NOTE: Not for beginners. The Expert Strategy(TM) Series is aimed at mastery of advanced design principles.

Don’t Put a QR Code on Your Business Card

qr-code-personal-featured

… until you read this article. I had a QR code on my business card for years, and studied how to engage people after the initial QR Code scan, and how to drive tangible value. Here I will reveal everything I learned about using QR Codes for personal and social connection, including using special formats like MECARD, and the secrets of linking to Twitter, LinkedIn, blog posts and custom landing pages.