We design what works.
Installment #6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks. As of the date of this writing, many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter “buttons” on everything from print advertising to packaging. We think QR codes offer a much better solution. This is Part 1 of the article: 6 Reasons Printed Buttons Must Die.
In Part 2 of Ads Best Practices, we’ll discuss: understanding what makes a good ad, limiting cannibalization, providing ads for internal merchandise instead of third-party advertising, and ads on pages that appear if there are no search results.
Conflicting demands make many UX professionals think of ads as a necessary evil. Customers frequently go out of their way to say they hate ads, while marketers always seem to try their hardest to stuff as many of them as they can on each search results page on your site. In this column, I’ve teamed up with advertisement and eyetracking research guru Frank Guo to present real-world strategies for successfully integrating ads into your search results.
“One of top 3 books on search” “One-stop shop for great search” “Tons of ideas…super-useful” “Utterly fantastic! Buy it!.”
A custom workshop - just for your team. Come With Questions.
Leave With Wireframes.
But it requires a new level of sophistication, discipline and minimalist thinking. With years of experience designing mobile and tablet experiences for top firms like eBay, Wells Fargo, WebEx and IBM comes expertise. Knowing when to follow design patterns. When to break them. And when to invent new approaches that redefine the industry.
Designing for Mobile or Tablet? For a free 30 minute consultation, contact us today »
If you are designing for web or mobile, you can't afford to ignore search. Search is more than mere technology. It is an experience. A moment of flow, of meaning. A quiet conversation with your customer. That is why I wrote Designing Search: UX Strategies for eCommerce Success. We help you get the search UX right. And keep your customers talking.
Designing search? Contact us today for a free 30 minute consultation »
