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Posts Tagged ‘Ads’

Make More Money: Best Practices for Ads in Search Results: Part 2

Co-written with Frank Guo ⇒
Originally published on UXMatters.com November 2, 2009 ⇒
In this installment of Search Matters, we’ll continue our discussion of ads in search results. If you missed it, read Part 1, which covered these best practices:

Integrate your ads’ appearance with the rest of your site.
Make sure customers can easily distinguish ads from [...]

Make More Money: Best Practices for Ads in Search Results: Part 1

Co-written with Frank Guo ⇒
Originally published on UXMatters.com October 5, 2009 ⇒
Conflicting demands make many UX professionals think of ads as a necessary evil. Customers frequently go out of their way to say they hate ads, while marketers always seem to try their hardest to stuff as many of them as they can on each [...]