What is the $1 Prototype Mobile Design Methodology? (Book Excerpt)

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The state of your prototype must reflect the state of completion of your system. This simple guideline is also very profound. The degree of certainty in your design should be reflected in the level of completion of your prototype. The project starts with a rough storyboard which is highly uncertain and full of assumptions: no one knows if
the audience will find the product useful, if they will pay for it, or even if the product can (or should) be built.

How to Easily Prototype Your Android L Material Designs: TripAdvisor App Case Study

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In my workshops, often the greatest challenge for designers is converting their existing Android designs to the new Material Design approach—making the interface both simpler and more visually rich than their corresponding Android 4.x designs, as well as laying out the “happy path” for the customers (using Floating Action Button or FAB, as one of the tools). The following sticky note wireframes demonstrate my quick take on converting the Android 4.x TripAdvisor app into Material Design using $1 Prototype methodology — perfect for prototyping Android Material Designs.

Digital Cream * June 19, 2012 * San Jose, California

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E-Consultancy’s exclusive invitation-only roundtable event, Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.

The event is designed to help you meet your peers and learn from each other about the latest best practice, what’s working and what’s not.

It’s a ‘hands-on’ participatory event: you will network and learn through discussion, roundtables and debate. Attend FREE as my guest by subscribing to Mobile and Tablet Design Secrets.

Virtual Seminar: Cross-Channel Design: Magic Mobile Moments

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Why do some million-dollar apps fail, while simple apps like Instagram make billions? The answer is “Magic Moments”. And on May 16th, the author of best-selling book “Designing Search: UX Strategies for eCommerce Success” will show you how to create “Magic Moments” in your own Mobile and Tablet apps.

NOTE: Not for beginners. The Expert Strategy(TM) Series is aimed at mastery of advanced design principles.

Virtual Seminar: QR Codes That Convert: Mobile UX Strategies for Success

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“The QR Codes that Convert webinar has already paid for itself. I was able to tweak a client’s QR campaign today, using what I learned, and it started increasing their customer engagement right away. I would recommend this webinar to anyone using QR codes in their marketing campaigns or anyone advising clients who use QR Codes.” – Marty Diamond, Diamond Website Conversion

You can view the recording made April 6th, 2012.

Why we don’t do mobile usability tests (and neither should you)

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In my experience, mobile usability tests, as they are popularly conducted, are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product. Instead, I conduct RITE (Rapid Iterative Testing and Evaluation) studies: the only methodology that I’ve actually experienced in the real life yielding more delightful, usable and successful mobile products in less time.

Practical Agile Mobile Design

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We help you look for success in the right place from the get go, with the right design patterns implemented through Agile and light-weight guerrilla user testing strategies that work. Faster. And with more confidence. “Start with questions and walk away with wireframes.”

Enterprise Search Summit Fall * November 1-3, 2011 * Washington, DC

Ubiquitous Enterprise Search: New Design Approaches for Mobile and Tablet
Lessons from ecommerce and other consumer-oriented mobile designs will provide practical strategies on managing the high-risk mobile search investment and growing the scope of enterprise search offerings.

GOLD SPONSOR: DrawCamp * October 23, 2011 * Milwaukee, WI

Agile Mobile Prototyping with Post-It Notes
In this intensive, hands-on session, participants will learn how to use a pack of post-it notes to successfully simulate a mobile device and re-create and study key interactions, transitions and touch-screen control ergonomics cheaply, quickly and accurately. Participants will walk away with a set of completed paper-prototype screens of their next app, ready for testing.

ScketchCamp Chi * October 22, 2011 * Chicago, IL

Agile Mobile Design Sketching
In this intensive, hands-on session, participants will learn how to use a pack of post-it notes to successfully simulate a mobile device and re-create and study key interactions, transitions and touch-screen control ergonomics cheaply, quickly and accurately. Participants will walk away with a set of completed paper-prototype screens of their next app, ready for testing.