7 Mobile Trends for 2014 (and How to Profit From Them – with Case Studies!)

7-mobile-trends-2014-featured-thumb

The importance of mobile to your company’s digital strategy cannot be overstated. But where to focus your energies? Here are 7 trends we see emerging in many of our clients’ businesses, from financial and banking services to ecommerce and social media.

Let Them Pee: Avoiding the Sign-Up/Sign-In Mobile Antipattern

sit-or-squat-wikimedia-image

Anything that slows down customers or gets in their way after they download your app is a bad thing. That includes sign-up/sign-in forms that show up even before potential customers can figure out if the app is actually worth using.

Three essentials of Android design DNA

anroid-design-dna-wikimedia-image

For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound. With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat. Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.

Mobile Welcome UX Antipattern: End User License Agreement (EULA)

eula_antipattern_thumbnail

Like the overzealous zombie cross-breed between a lawyer and a customs agent, End User License Agreements (EULAs) require multiple forms to be filled out in triplicate, while keeping the customers from enjoying the app they have so laboriously invested time and flash memory space to download.

Essential Design Patterns For Mobile Banking

essential_patterns_mobile_banking_thumbnail

Despite a great deal of mobile innovation, many creators of financial apps still copy their interface patterns from the desktop Web, even though these patterns are not as well suited to the mobile space. Small screens, custom controls, divided attention and fat fingers demand different thinking when designing for mobile: taking what works on the Web and converting it into authentically mobile flows using simple, effective design patterns.

Android 4.0, Siri and Tangible Future of Voice Search UX

siri-android4-voice-search-ux-design-featured

Today, Apple announced a bunch of enhancements to Siri and voice search. How does Siri UX compare with Android 4.0? What’s just around the corner for Voice Search? Don’t tell your phone or tablet anything else until you’ve read the article.

HULT University Course: Advanced User Experience * July 2 – August 3, 2011 * San Francisco, CA

econsultancy_hult_featured

Course Description This course teaches how to create best-of-class cross-channel customer experiences on the mobile, tablet and web. Using Mobile-First design principles, students will learn the practical modern UX methods and best design approaches for each channel, with special focus on critical elements of mobile apps, search, navigation, forms and workflows. Although no technical expertise […]

Mobile Magic Moments: Transform the Trivial

mobile-magic-moments-thumbnail

When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command. Often, the interface “dissolves in behavior” and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt. I call this empowering experience a “Magic Moment”.

How to make Agile work for your Mobile Design project

mobile-app-design-course-example-wireframes_150x150

I recently had dinner with one of my heroes and fellow Rosenfeld Media workshop leaders, Steve Krug. We had a long conversation about how to make mobile usability testing work for Agile mobile design projects. This webinar is the result. Learn the essential techniques that will make Agile mobile design work for you: how to replace boring kick-off meeting with a fun Design Workshop and how to do fast, effective mobile RITE testing with PostIt Notes. Get the complete Webinar: techniques, case study with wireframes – FREE!

Is Your UI Causing Zero Search Results Pages?

zero_search_results_pages_thumbnail

“Designing from Zero” – how to analyze UI challenges that are often the hidden cause of zero-results pages as a catalyst for creating powerful, original design solutions that create customer delight and business revenue.